The Christmas season is nearly here. What better way to connect with your customers than to create a Christmas video greeting?

The holidays are a great opportunity for businesses to express genuine appreciation for their customers. A video makes your Christmas card drag-and-drop a lot simpler, and allows you to create a one-of-a-kind greeting your patrons will surely appreciate.

Apart from adding a lovely touch to the festivities, a Christmas video also presents unique opportunities for you to share your season’s greetings while promoting your brand.

Promote a Special Offer

Christmas is the season for special deals and holiday sales. Creating a holiday greeting video puts you in a unique position to bring products on sale to your customers’ attention. Highlight deals or other free shipping offers that’ll encourage your target audience to splurge during the holidays. 

Create a Holiday-Themed Tutorial

A holiday-themed video is also your chance to teach your customers something new. How-to videos are one of the most popular types of videos. Bridge the gap between you and your customers with a Christmas-centered online tutorial that demonstrates how to use your best-selling products. You may also opt to share a recipe that features your products, for instance.

Showcase Your Brand’s Personality

Creating a video holiday greeting is a great way to make your brand personality shine through. While traditional paper cards are also special, it can be hard to gauge a brand’s true colors with just static words on a sheet of paper. Videos, on the other hand, make it easier to show your brand values, culture, and personality quirks. On top of that, it’s a more since way to express gratitude.

Encourage Patrons to Attend an Event

Videos are one of the most convenient ways to let the community know about an upcoming Christmas bazaar or seasonal event. Share the crucial attendance details and build hype with a well-made video. Just make sure that it includes the date and location of the event, as well as why your audience shouldn’t miss it. 

Share Your Year in Review

Unlike other types of media, videos offer a visceral way for you to celebrate your brand’s achievements in the past year. A year in review video greeting lets you recap all the significant events and happenings that your customers have been a part of. Moreover, videos are truly special because they don’t just provide a laundry list of events. Rather, they weave every detail into a story, mixing personal, cultural, and business achievements all into one.

Express Your Heartfelt Thanks

Holiday videos are one of the best mediums for expressing gratitude. It’s a heartfelt way of sending good wishes from the team, and the possibilities are endless. You could use a group photo of the team members or create a more elaborate reveal of the holiday message, for instance. But apart from thanking your clients, it’s also a great platform for you to express gratitude for partners, investors, and vendors. 

Want to spread the holiday cheer through a memorable video? Let FOTO help you with ideas and inspiration for your Christmas greeting. Get in touch with us to learn more about our Christmas photo and video package.